Research

Customer intelligence is about understanding the customer’s behaviour (through insights from customer’s demographics, interests, buying habits, preferences, and needs, etc) that is useful for the companies to adapt and to meet the customer demands. Customer intelligence helps to communicate with each customer in ways that will make them feel understood and valued. This behaviour enhances […]

What is it? Thought leadership is when someone who commands authority in a field owing to their knowledge and expertise shares their opinions. Their views, ideas, and opinions are sought after by many and people trust their advice and take them seriously.  Thought leadership is a powerful tool when it comes to business. It effectively supports the […]

Overview Technology is about innovation and innovation in business is all about doing things differently in order to provide better products and solutions, and an improved service to customers.Technology is not just essential for day-to-day business processes, but it can also help companies to achieve growth and success when utilized effectively. Technology streamlines the way […]